by calvin | 19 Apr, 2011 | Internet tools, Marketing, e-mail
I’ve long been an advocate of effective list management and email marketing for small businesses. When I talk to small business clients I always recommend using a professional email marketing service to manage their newsletter and email campaigns. If you want to stay...
by calvin | 12 Apr, 2011 | Web Content, link building, SEO, Social Media
Link building is probably the hardest part of Search Engine Optimisation (SEO). But high quality incoming links are one of the most important components of your search engine optimisation strategy. Search engines are always looking for better ways to assess the...
by calvin | 8 Apr, 2011 | copywriting, Marketing, Content Marketing
Designers have a tough job. Understanding the brief, weaving the client’s needs into an aesthetic yet functional design, one that resonates with the target audience to deliver measurable results is a tricky business. It’s even more tricky when the same client takes...
by calvin | 5 Apr, 2011 | Content Marketing, Strategy, Web Content
1. Know who you’re writing for Here’s a clue… it’s not you, and it’s certainly not the sub-committee of executives/managers who will sign off on the project. When it comes to writing effective web content (or any other form of content for...
by calvin | 5 Apr, 2011 | Marketing, Social Media, Strategy
Image by Wayan Vota via Flickr The following is a fictional little scenario I penned for Understanding Digital Marketing highlighting how the next generation of consumers (or perhaps the current generation, at this stage) are integrating technology into every...
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