by calvin | 9 Jan, 2013 | Marketing, Social Media
An interview I did with Portuguese website Imagens de Marca on the role of Social Media in Business has just gone live on their website. It’s in Portuguese, and while Google Translate does a reasonable enough job for you to get the gist of what I was saying, I...
by calvin | 13 Mar, 2012 | Marketing, Books, Online Marketing
Great surprise in yesterday’s post – my author copies of Understanding Digital Marketing, 2nd Edition arrived. I have to say I really like the new cover design “in the flesh” and it’s fantastic to have an up-to-date version of the book out there. Great timing too – as...
by calvin | 19 Apr, 2011 | Internet tools, Marketing, e-mail
I’ve long been an advocate of effective list management and email marketing for small businesses. When I talk to small business clients I always recommend using a professional email marketing service to manage their newsletter and email campaigns. If you want to stay...
by calvin | 8 Apr, 2011 | copywriting, Marketing, Content Marketing
Designers have a tough job. Understanding the brief, weaving the client’s needs into an aesthetic yet functional design, one that resonates with the target audience to deliver measurable results is a tricky business. It’s even more tricky when the same client takes...
by calvin | 5 Apr, 2011 | Marketing, Social Media, Strategy
Image by Wayan Vota via Flickr The following is a fictional little scenario I penned for Understanding Digital Marketing highlighting how the next generation of consumers (or perhaps the current generation, at this stage) are integrating technology into every...
by calvin | 4 Apr, 2011 | Content Marketing, Strategy, Marketing
I’m currently going through the original manuscript of Understanding Digital Marketing to assess what needs updating for the second edition. At the moment I’m working through the chapter on Digital Marketing Strategy. Defining, implementing and refining a coherent...
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