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Why we’re getting mobile marketing wrong

Why we’re getting mobile marketing wrong

by calvin | 20 Oct, 2012 | Content Marketing, Online Marketing, moblile

‘Whatever the device you use for getting your information out, it should be the same information.’ – Sir Tim Berners-Lee There really is no such thing as mobile marketing… at least not in the way the majority of marketers seem to think about it...
Understanding Digital 2nd Edition hits the shelves

Understanding Digital 2nd Edition hits the shelves

by calvin | 13 Mar, 2012 | Marketing, Books, Online Marketing

Great surprise in yesterday’s post – my author copies of Understanding Digital Marketing, 2nd Edition arrived. I have to say I really like the new cover design “in the flesh” and it’s fantastic to have an up-to-date version of the book out there. Great timing too – as...

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Who is Calvin Jones

Calvin Jones is a copywriter, author and online content specialist based in West Cork, Ireland.
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