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Links… how to get them the right way

Links… how to get them the right way

by calvin | 12 Apr, 2011 | Web Content, link building, SEO, Social Media

Link building is probably the hardest part of Search Engine Optimisation (SEO). But high quality incoming links are one of the most important components of your search engine optimisation strategy. Search engines are always looking for better ways to assess the...
Five steps to writing great web content

Five steps to writing great web content

by calvin | 5 Apr, 2011 | Strategy, Web Content, Content Marketing

1. Know who you’re writing for Here’s a clue… it’s not you, and it’s certainly not the sub-committee of executives/managers who will sign off on the project. When it comes to writing effective web content (or any other form of content for...
Follow Social Media’s rising star, but don’t get blinded by it

Follow Social Media’s rising star, but don’t get blinded by it

by calvin | 29 Mar, 2011 | Web Content, SEO, Internet, Social Media

Social media…. it’s all everyone seems to be talking about in online marketing circles these days. Well, that and mobile marketing… which inevitably evolves into a conversation about social media on mobile. In the digital marketing multiverse the star of social media...
Blog Content and Web Content: spot the difference!

Blog Content and Web Content: spot the difference!

by calvin | 25 Aug, 2010 | copywriting, Web Content, Marketing

Image via Wikipedia   Blog content is just another type of web content, right? Well, yes and no…. While there is obviously cross-over, and the traits outlined below are more loose guidelines than actual content rules, here are a few crucial ways in which your...
Link building – the most critical element of your SEO is like a game

Link building – the most critical element of your SEO is like a game

by calvin | 13 Jul, 2010 | SEO, Web Content, link building

  Building a decent profile of high quality incoming links to your website is the single most crucial element of any SEO (Search Engine Optimisation) campaign. It’s about giving Google and other search engines the data they need to gauge your content’s relevance...
Keywords can kick-start your online marketing

Keywords can kick-start your online marketing

by calvin | 18 May, 2010 | Web Content, Internet tools, SEO, copywriting

  Image by sacks08 via Flickr Words – they’re crucial to the success of your website. Whether you’re a big multinational, a small business looking to compete online or a one-man-band looking to harness the power of the internet to deliver your choice of...
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New on the blog

  • New wildlife book: The Irish Wildlife Collection: Volume One
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  • Troubled waters — an excerpt from Chapter 7 of Empire
  • Empire: a new cover, revised text and a special price
  • You never know

CJ Writing
Leap, Co. Cork, Ireland | +353 86 8233709

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Who is Calvin Jones

Calvin Jones is a copywriter, author and online content specialist based in West Cork, Ireland.
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