by calvin | 12 Apr, 2011 | Web Content, link building, SEO, Social Media
Link building is probably the hardest part of Search Engine Optimisation (SEO). But high quality incoming links are one of the most important components of your search engine optimisation strategy. Search engines are always looking for better ways to assess the...
by calvin | 5 Apr, 2011 | Strategy, Web Content, Content Marketing
1. Know who you’re writing for Here’s a clue… it’s not you, and it’s certainly not the sub-committee of executives/managers who will sign off on the project. When it comes to writing effective web content (or any other form of content for...
by calvin | 29 Mar, 2011 | Web Content, SEO, Internet, Social Media
Social media…. it’s all everyone seems to be talking about in online marketing circles these days. Well, that and mobile marketing… which inevitably evolves into a conversation about social media on mobile. In the digital marketing multiverse the star of social media...
by calvin | 25 Aug, 2010 | copywriting, Web Content, Marketing
Image via Wikipedia Blog content is just another type of web content, right? Well, yes and no…. While there is obviously cross-over, and the traits outlined below are more loose guidelines than actual content rules, here are a few crucial ways in which your...
by calvin | 13 Jul, 2010 | SEO, Web Content, link building
Building a decent profile of high quality incoming links to your website is the single most crucial element of any SEO (Search Engine Optimisation) campaign. It’s about giving Google and other search engines the data they need to gauge your content’s relevance...
by calvin | 18 May, 2010 | Web Content, Internet tools, SEO, copywriting
Image by sacks08 via Flickr Words – they’re crucial to the success of your website. Whether you’re a big multinational, a small business looking to compete online or a one-man-band looking to harness the power of the internet to deliver your choice of...
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