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Not my words… Search Engine Land’s :-).

Here’s what Search Engine Land author Debra Mastaler had to say in number 7 of her “Seven Deadly Link Sins” list on the iconic Search Engine news and views site.

7.  You were too cheap to pay for a good copywriter.

Good copywriters are worth their weight in gold, without them we’d have no content to promote or linkbait to push. You can fill out profiles, buy directory submissions and drop comment links all day and still never obtain the algorithmic and business authority you achieve from a well written piece of promoted content. Skip the $10 an article services and find a copywriter who understands your market and marketing goals. You’ll see the benefits  in rankings and bottom line.

Here, here.

Of course, hiring a great copywriter to deliver exceptional, targeted web content for your business will do much more than boost your ability to promote incoming links and improve your authority and relevance in the eyes of the search engines… it will also help target the right sort of search traffic, and crucially, convert that traffic into subscribers, firm sales leads or even paying customers when they arrive.

Don’t underestimate the value of good content… and don’t be afraid to invest in it. It’s crucial to the success of your online business.

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