Keywords can kick-start your online marketing

 

Image by sacks08 via Flickr

Words – they’re crucial to the success of your website.

Whether you’re a big multinational, a small business looking to compete online or a one-man-band looking to harness the power of the internet to deliver your choice of lifestyle, targeting the the right keywords is the key to unlocking your website’s true potential.

Getting your keyword strategy right is the key to not only attracting plenty of targeted search traffic to your specially crafted landing pages, but also to ensuring that traffic is more likely to convert once it arrives.

Here’s a good introduction to keyword research from Aaron Wall over at SEO Book.

You’ll also find a great run-down of free and paid Keyword Research Tools on Aaron’s site.

Getting your keyword research right, and investing in creating well crafted content that targets specific keywords can pay real dividends for your online business.

Need some help with your keyword research and web content strategy? Grab yourself a Web Content Consulting / Mentoring package and let’s get started.