by calvin | 4 Apr, 2011 | Marketing, Content Marketing, Strategy
I’m currently going through the original manuscript of Understanding Digital Marketing to assess what needs updating for the second edition. At the moment I’m working through the chapter on Digital Marketing Strategy. Defining, implementing and refining a coherent...
by calvin | 28 Apr, 2010 | Internet, Marketing
Image via Wikipedia My co-author, on Understanding Digital Marketing, Damian Ryan, is speaking at Internet World 2010 in London tomorrow on things businesses can do to enhance their online marketing. He asked me for my 2c worth of input as he prepared his...
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