by calvin | 28 Aug, 2015 | Content Marketing
I’ve done it, you’ve done it, I’m sure at some point we’ve all done it. You’re in the market to buy something. Grabbing your laptop you start to explore the options. At first you look at established brands and high quality products or...
by calvin | 5 Apr, 2011 | Content Marketing, Strategy, Web Content
1. Know who you’re writing for Here’s a clue… it’s not you, and it’s certainly not the sub-committee of executives/managers who will sign off on the project. When it comes to writing effective web content (or any other form of content for...
by calvin | 17 Mar, 2010 | copywriting, Web Content
Image by Jacob Bøtter via Flickr Your web content isn’t your web content. You might be writing it, it may be hosted on your website, you might have complete control over every facet of its creation and publication. But it’s not yours… or at least it shouldn’t be if...
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