by calvin | 22 Jul, 2010 | Marketing, Social Media
There’s no arguing that Old Spice is an iconic brand, and with it’s recent viral video campaign the brand has generated a phenomenal amount of buzz across global social media platforms. In fact an Old Spice video sits in the Number 1 spot on this week’s NMA Viral...
by calvin | 13 Jul, 2010 | Web Content, link building, SEO
Building a decent profile of high quality incoming links to your website is the single most crucial element of any SEO (Search Engine Optimisation) campaign. It’s about giving Google and other search engines the data they need to gauge your content’s relevance...
by calvin | 13 Jul, 2010 | Marketing, Social Media
If you’re a business using Twitter ALWAYS make sure you’re following someone before asking them to DM (Direct Message) you. I noticed this little exchange in my Twitter stream this morning: It reminded me of a few times when businesses I was interacting with on...
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