by calvin | 9 Jan, 2013 | Marketing, Social Media
An interview I did with Portuguese website Imagens de Marca on the role of Social Media in Business has just gone live on their website. It’s in Portuguese, and while Google Translate does a reasonable enough job for you to get the gist of what I was saying, I...
by calvin | 12 Apr, 2011 | SEO, Social Media, Web Content, link building
Link building is probably the hardest part of Search Engine Optimisation (SEO). But high quality incoming links are one of the most important components of your search engine optimisation strategy. Search engines are always looking for better ways to assess the...
by calvin | 5 Apr, 2011 | Marketing, Social Media, Strategy
Image by Wayan Vota via Flickr The following is a fictional little scenario I penned for Understanding Digital Marketing highlighting how the next generation of consumers (or perhaps the current generation, at this stage) are integrating technology into every...
by calvin | 29 Mar, 2011 | Web Content, SEO, Internet, Social Media
Social media…. it’s all everyone seems to be talking about in online marketing circles these days. Well, that and mobile marketing… which inevitably evolves into a conversation about social media on mobile. In the digital marketing multiverse the star of social media...
by calvin | 6 Aug, 2010 | Internet tools, Internet, Social Media
Image via Wikipedia I’ve been hearing on the online grapevine for quite a while that location based social networks are “the new next big thing” in social media. Because I spend part of my professional existence writing about the emerging opportunities in online...
by calvin | 22 Jul, 2010 | Social Media, Marketing
There’s no arguing that Old Spice is an iconic brand, and with it’s recent viral video campaign the brand has generated a phenomenal amount of buzz across global social media platforms. In fact an Old Spice video sits in the Number 1 spot on this week’s NMA Viral...
Recent Comments