by calvin | 5 Apr, 2011 | Content Marketing, Strategy, Web Content
1. Know who you’re writing for Here’s a clue… it’s not you, and it’s certainly not the sub-committee of executives/managers who will sign off on the project. When it comes to writing effective web content (or any other form of content for...
by calvin | 5 Apr, 2011 | Marketing, Social Media, Strategy
Image by Wayan Vota via Flickr The following is a fictional little scenario I penned for Understanding Digital Marketing highlighting how the next generation of consumers (or perhaps the current generation, at this stage) are integrating technology into every...
by calvin | 4 Apr, 2011 | Marketing, Content Marketing, Strategy
I’m currently going through the original manuscript of Understanding Digital Marketing to assess what needs updating for the second edition. At the moment I’m working through the chapter on Digital Marketing Strategy. Defining, implementing and refining a coherent...
Recent Comments