by calvin | 8 Sep, 2015 | Content Marketing
I’ve lost count of the number of hours I’ve wasted trying to educate potential clients about the value of effective content. If you’re a content strategist or content creator you know exactly what I mean. You walk in to a room of executive level...
by calvin | 28 Aug, 2015 | Content Marketing
I’ve done it, you’ve done it, I’m sure at some point we’ve all done it. You’re in the market to buy something. Grabbing your laptop you start to explore the options. At first you look at established brands and high quality products or...
by calvin | 26 Oct, 2012 | Content Marketing
Creating high quality, relevant content is the best way to get customers to trust your brand, get search engines to consistently deliver targeted traffic to your website encourage wider sharing through social media and ultimately drive more business your way. Social...
by calvin | 20 Oct, 2012 | Online Marketing, moblile, Content Marketing
‘Whatever the device you use for getting your information out, it should be the same information.’ – Sir Tim Berners-Lee There really is no such thing as mobile marketing… at least not in the way the majority of marketers seem to think about it...
by calvin | 8 Apr, 2011 | copywriting, Marketing, Content Marketing
Designers have a tough job. Understanding the brief, weaving the client’s needs into an aesthetic yet functional design, one that resonates with the target audience to deliver measurable results is a tricky business. It’s even more tricky when the same client takes...
by calvin | 5 Apr, 2011 | Content Marketing, Strategy, Web Content
1. Know who you’re writing for Here’s a clue… it’s not you, and it’s certainly not the sub-committee of executives/managers who will sign off on the project. When it comes to writing effective web content (or any other form of content for...
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