by calvin | 8 Apr, 2011 | copywriting, Marketing, Content Marketing
Designers have a tough job. Understanding the brief, weaving the client’s needs into an aesthetic yet functional design, one that resonates with the target audience to deliver measurable results is a tricky business. It’s even more tricky when the same client takes...
by calvin | 25 Aug, 2010 | copywriting, Web Content, Marketing
Image via Wikipedia Blog content is just another type of web content, right? Well, yes and no…. While there is obviously cross-over, and the traits outlined below are more loose guidelines than actual content rules, here are a few crucial ways in which your...
by calvin | 18 May, 2010 | copywriting, Web Content, Internet tools, SEO
Image by sacks08 via Flickr Words – they’re crucial to the success of your website. Whether you’re a big multinational, a small business looking to compete online or a one-man-band looking to harness the power of the internet to deliver your choice of...
by calvin | 10 Apr, 2010 | copywriting, Web Content, SEO
Image via Wikipedia There’s nothing more important to the online success of your business than really great web content. I’ll say that again: there’s nothing more important to the online success of your business than really great web content. Great web content...
by calvin | 2 Apr, 2010 | copywriting, Web Content, link building
Image via CrunchBase Not my words… Search Engine Land’s :-). Here’s what Search Engine Land author Debra Mastaler had to say in number 7 of her “Seven Deadly Link Sins” list on the iconic Search Engine news and views site. 7. You were too cheap to pay for a good...
by calvin | 17 Mar, 2010 | copywriting, Web Content
Image by Jacob Bøtter via Flickr Your web content isn’t your web content. You might be writing it, it may be hosted on your website, you might have complete control over every facet of its creation and publication. But it’s not yours… or at least it shouldn’t be if...
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