by calvin | 20 Oct, 2012 | Content Marketing, Online Marketing, moblile
‘Whatever the device you use for getting your information out, it should be the same information.’ – Sir Tim Berners-Lee There really is no such thing as mobile marketing… at least not in the way the majority of marketers seem to think about it...
by calvin | 13 Mar, 2012 | Marketing, Books, Online Marketing
Great surprise in yesterday’s post – my author copies of Understanding Digital Marketing, 2nd Edition arrived. I have to say I really like the new cover design “in the flesh” and it’s fantastic to have an up-to-date version of the book out there. Great timing too – as...
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