by calvin | 26 Oct, 2012 | Content Marketing
Creating high quality, relevant content is the best way to get customers to trust your brand, get search engines to consistently deliver targeted traffic to your website encourage wider sharing through social media and ultimately drive more business your way. Social...
by calvin | 20 Oct, 2012 | Content Marketing, Online Marketing, moblile
‘Whatever the device you use for getting your information out, it should be the same information.’ – Sir Tim Berners-Lee There really is no such thing as mobile marketing… at least not in the way the majority of marketers seem to think about it...
by calvin | 13 Mar, 2012 | Books, Online Marketing, Marketing
Great surprise in yesterday’s post – my author copies of Understanding Digital Marketing, 2nd Edition arrived. I have to say I really like the new cover design “in the flesh” and it’s fantastic to have an up-to-date version of the book out there. Great timing too – as...
by calvin | 17 May, 2011 | Internet tools, SEO
I had another look at Bing this morning. And soon wished I hadn’t Microsoft’s “decision engine”, disappointingly, is still trailing way behind search leader Google in the relevance stakes. The only decision I made based on the results delivered by Bing this morning...
by calvin | 19 Apr, 2011 | Internet tools, Marketing, e-mail
I’ve long been an advocate of effective list management and email marketing for small businesses. When I talk to small business clients I always recommend using a professional email marketing service to manage their newsletter and email campaigns. If you want to stay...
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