by calvin | 29 Mar, 2011 | Internet, Social Media, Web Content, SEO
Social media…. it’s all everyone seems to be talking about in online marketing circles these days. Well, that and mobile marketing… which inevitably evolves into a conversation about social media on mobile. In the digital marketing multiverse the star of social media...
by calvin | 25 Aug, 2010 | copywriting, Web Content, Marketing
Image via Wikipedia Blog content is just another type of web content, right? Well, yes and no…. While there is obviously cross-over, and the traits outlined below are more loose guidelines than actual content rules, here are a few crucial ways in which your...
by calvin | 6 Aug, 2010 | Internet tools, Internet, Social Media
Image via Wikipedia I’ve been hearing on the online grapevine for quite a while that location based social networks are “the new next big thing” in social media. Because I spend part of my professional existence writing about the emerging opportunities in online...
by calvin | 22 Jul, 2010 | Social Media, Marketing
There’s no arguing that Old Spice is an iconic brand, and with it’s recent viral video campaign the brand has generated a phenomenal amount of buzz across global social media platforms. In fact an Old Spice video sits in the Number 1 spot on this week’s NMA Viral...
by calvin | 13 Jul, 2010 | Web Content, link building, SEO
Building a decent profile of high quality incoming links to your website is the single most crucial element of any SEO (Search Engine Optimisation) campaign. It’s about giving Google and other search engines the data they need to gauge your content’s relevance...
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