by calvin | 13 Jul, 2010 | Social Media, Marketing
If you’re a business using Twitter ALWAYS make sure you’re following someone before asking them to DM (Direct Message) you. I noticed this little exchange in my Twitter stream this morning: It reminded me of a few times when businesses I was interacting with on...
by calvin | 18 May, 2010 | copywriting, Web Content, Internet tools, SEO
Image by sacks08 via Flickr Words – they’re crucial to the success of your website. Whether you’re a big multinational, a small business looking to compete online or a one-man-band looking to harness the power of the internet to deliver your choice of...
by calvin | 17 May, 2010 | e-mail, Internet tools, Internet, Marketing
Image by adobemac via Flickr Do your e-mail marketing, newsletter and update e-mails arrive in your customers’ inboxes from an anonymous “noreply” e-mail address? I get these all the time, and it always astonishes me that, in an era of consumer interaction and...
by calvin | 28 Apr, 2010 | Internet, Marketing
Image via Wikipedia My co-author, on Understanding Digital Marketing, Damian Ryan, is speaking at Internet World 2010 in London tomorrow on things businesses can do to enhance their online marketing. He asked me for my 2c worth of input as he prepared his...
by calvin | 10 Apr, 2010 | SEO, copywriting, Web Content
Image via Wikipedia There’s nothing more important to the online success of your business than really great web content. I’ll say that again: there’s nothing more important to the online success of your business than really great web content. Great web content...
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