by calvin | 7 Dec, 2014 | Writing
Is there anything quite so full of promise… or as potentially unnerving… as a blank page? There’s something about a pristine piece of paper, or that blinking cursor in the top corner of your screen, that’s both wonderful and terrifying in equal...
by calvin | 21 Apr, 2014 | Writing, Books
Drawing really isn’t my strong suit. That said, when you’re writing a fantasy novel, and creating a world, you need some sort of visual reference to help you remember where key places are in relation to one another, and to make sure the world your...
by calvin | 21 Apr, 2014 | Books, Writing
Do you remember the Psion series of personal organisers / palmtop computers. Back in the day before we all took internet access for granted, before Google was invented and email was still largely still an internal corporate phenomenon, Psion led the way in terms of...
by calvin | 9 Jan, 2013 | Marketing, Social Media
An interview I did with Portuguese website Imagens de Marca on the role of Social Media in Business has just gone live on their website. It’s in Portuguese, and while Google Translate does a reasonable enough job for you to get the gist of what I was saying, I...
by calvin | 31 Oct, 2012 | SEO
Was your website hit by Google’s recent search engine algorithm updates? Did you see a negative impact on your rankings, your traffic and ultimately your revenue? Lots of websites suffered as Google rolled out various stages of its sequential Panda and Penguin updates...
by calvin | 26 Oct, 2012 | Content Marketing
Creating high quality, relevant content is the best way to get customers to trust your brand, get search engines to consistently deliver targeted traffic to your website encourage wider sharing through social media and ultimately drive more business your way. Social...
by calvin | 20 Oct, 2012 | Content Marketing, Online Marketing, moblile
‘Whatever the device you use for getting your information out, it should be the same information.’ – Sir Tim Berners-Lee There really is no such thing as mobile marketing… at least not in the way the majority of marketers seem to think about it...
by calvin | 13 Mar, 2012 | Books, Online Marketing, Marketing
Great surprise in yesterday’s post – my author copies of Understanding Digital Marketing, 2nd Edition arrived. I have to say I really like the new cover design “in the flesh” and it’s fantastic to have an up-to-date version of the book out there. Great timing too – as...
by calvin | 17 May, 2011 | Internet tools, SEO
I had another look at Bing this morning. And soon wished I hadn’t Microsoft’s “decision engine”, disappointingly, is still trailing way behind search leader Google in the relevance stakes. The only decision I made based on the results delivered by Bing this morning...
by calvin | 19 Apr, 2011 | Internet tools, Marketing, e-mail
I’ve long been an advocate of effective list management and email marketing for small businesses. When I talk to small business clients I always recommend using a professional email marketing service to manage their newsletter and email campaigns. If you want to stay...
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