by calvin | 25 Aug, 2010 | Web Content, Marketing, copywriting
Image via Wikipedia Blog content is just another type of web content, right? Well, yes and no…. While there is obviously cross-over, and the traits outlined below are more loose guidelines than actual content rules, here are a few crucial ways in which your...
by calvin | 22 Jul, 2010 | Marketing, Social Media
There’s no arguing that Old Spice is an iconic brand, and with it’s recent viral video campaign the brand has generated a phenomenal amount of buzz across global social media platforms. In fact an Old Spice video sits in the Number 1 spot on this week’s NMA Viral...
by calvin | 13 Jul, 2010 | Marketing, Social Media
If you’re a business using Twitter ALWAYS make sure you’re following someone before asking them to DM (Direct Message) you. I noticed this little exchange in my Twitter stream this morning: It reminded me of a few times when businesses I was interacting with on...
by calvin | 17 May, 2010 | Internet tools, Internet, Marketing, e-mail
Image by adobemac via Flickr Do your e-mail marketing, newsletter and update e-mails arrive in your customers’ inboxes from an anonymous “noreply” e-mail address? I get these all the time, and it always astonishes me that, in an era of consumer interaction and...
by calvin | 28 Apr, 2010 | Internet, Marketing
Image via Wikipedia My co-author, on Understanding Digital Marketing, Damian Ryan, is speaking at Internet World 2010 in London tomorrow on things businesses can do to enhance their online marketing. He asked me for my 2c worth of input as he prepared his...
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