by calvin | 13 Jul, 2010 | Social Media, Marketing
If you’re a business using Twitter ALWAYS make sure you’re following someone before asking them to DM (Direct Message) you. I noticed this little exchange in my Twitter stream this morning: It reminded me of a few times when businesses I was interacting with on...
by calvin | 18 May, 2010 | copywriting, Web Content, Internet tools, SEO
Image by sacks08 via Flickr Words – they’re crucial to the success of your website. Whether you’re a big multinational, a small business looking to compete online or a one-man-band looking to harness the power of the internet to deliver your choice of...
by calvin | 17 May, 2010 | Internet tools, Internet, Marketing, e-mail
Image by adobemac via Flickr Do your e-mail marketing, newsletter and update e-mails arrive in your customers’ inboxes from an anonymous “noreply” e-mail address? I get these all the time, and it always astonishes me that, in an era of consumer interaction and...
by calvin | 28 Apr, 2010 | Internet, Marketing
Image via Wikipedia My co-author, on Understanding Digital Marketing, Damian Ryan, is speaking at Internet World 2010 in London tomorrow on things businesses can do to enhance their online marketing. He asked me for my 2c worth of input as he prepared his...
by calvin | 10 Apr, 2010 | copywriting, Web Content, SEO
Image via Wikipedia There’s nothing more important to the online success of your business than really great web content. I’ll say that again: there’s nothing more important to the online success of your business than really great web content. Great web content...
by calvin | 2 Apr, 2010 | copywriting, Web Content, link building
Image via CrunchBase Not my words… Search Engine Land’s :-). Here’s what Search Engine Land author Debra Mastaler had to say in number 7 of her “Seven Deadly Link Sins” list on the iconic Search Engine news and views site. 7. You were too cheap to pay for a good...
by calvin | 17 Mar, 2010 | copywriting, Web Content
Image by Jacob Bøtter via Flickr Your web content isn’t your web content. You might be writing it, it may be hosted on your website, you might have complete control over every facet of its creation and publication. But it’s not yours… or at least it shouldn’t be if...
by calvin | 9 Mar, 2010 | Internet tools, productivity
I remember when e-mail was a useful tool that helped me keep in touch with family and friends, and was invaluable to running a small business from home. Today it seems that it’s practically all noise… with more e-mail hitting my inbox every day, but very little of any...
by calvin | 5 Mar, 2010 | Web Content, copywriting
Image via Wikipedia Content drives the web… it always has, and always will. Why then do so many businesses spend all of their website development budget on an all-singing-all-dancing design, and leave the content as practically an afterthought? Your web design is the...
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