by calvin | 12 Apr, 2011 | Web Content, link building, SEO, Social Media
Link building is probably the hardest part of Search Engine Optimisation (SEO). But high quality incoming links are one of the most important components of your search engine optimisation strategy. Search engines are always looking for better ways to assess the...
by calvin | 8 Apr, 2011 | copywriting, Marketing, Content Marketing
Designers have a tough job. Understanding the brief, weaving the client’s needs into an aesthetic yet functional design, one that resonates with the target audience to deliver measurable results is a tricky business. It’s even more tricky when the same client takes...
by calvin | 5 Apr, 2011 | Content Marketing, Strategy, Web Content
1. Know who you’re writing for Here’s a clue… it’s not you, and it’s certainly not the sub-committee of executives/managers who will sign off on the project. When it comes to writing effective web content (or any other form of content for...
by calvin | 5 Apr, 2011 | Marketing, Social Media, Strategy
Image by Wayan Vota via Flickr The following is a fictional little scenario I penned for Understanding Digital Marketing highlighting how the next generation of consumers (or perhaps the current generation, at this stage) are integrating technology into every...
by calvin | 4 Apr, 2011 | Strategy, Marketing, Content Marketing
I’m currently going through the original manuscript of Understanding Digital Marketing to assess what needs updating for the second edition. At the moment I’m working through the chapter on Digital Marketing Strategy. Defining, implementing and refining a coherent...
by calvin | 29 Mar, 2011 | Web Content, SEO, Internet, Social Media
Social media…. it’s all everyone seems to be talking about in online marketing circles these days. Well, that and mobile marketing… which inevitably evolves into a conversation about social media on mobile. In the digital marketing multiverse the star of social media...
by calvin | 25 Aug, 2010 | copywriting, Web Content, Marketing
Image via Wikipedia Blog content is just another type of web content, right? Well, yes and no…. While there is obviously cross-over, and the traits outlined below are more loose guidelines than actual content rules, here are a few crucial ways in which your...
by calvin | 6 Aug, 2010 | Internet tools, Internet, Social Media
Image via Wikipedia I’ve been hearing on the online grapevine for quite a while that location based social networks are “the new next big thing” in social media. Because I spend part of my professional existence writing about the emerging opportunities in online...
by calvin | 22 Jul, 2010 | Marketing, Social Media
There’s no arguing that Old Spice is an iconic brand, and with it’s recent viral video campaign the brand has generated a phenomenal amount of buzz across global social media platforms. In fact an Old Spice video sits in the Number 1 spot on this week’s NMA Viral...
by calvin | 13 Jul, 2010 | Web Content, link building, SEO
Building a decent profile of high quality incoming links to your website is the single most crucial element of any SEO (Search Engine Optimisation) campaign. It’s about giving Google and other search engines the data they need to gauge your content’s relevance...
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